Shift Colors Bait Works, LLC was adopted to tie together some passions of life. My early career was spent serving in the US Navy as a deep sea diver. The traditions and jargon of the worlds finest navy offer many ways to name baits produced and enjoy some educational shares along the way. A passion for fishing from an early age has been a foundation with family and friends my whole life. Fishing brings sport, challenge, conversation, friendships, and traditions passed from generation to generation in our family.

Many trades and crafts are lost in today's world of mass production and automation. I fully believe that hand woodcraft like many other art forms needs to be preserved and taught to the generations to come. The end result of a handmade product is a unique individualized cherished tool for the sport.

I once read that when assessing a product of quality look for the imperfections, the signature of the tools used, and the what makes a piece one of a kind as that validates that it was made by the hands of a craftsman not machine. The material has life; the grain of a wood species, its density, and unique attributes give the product its own personality and sound signature. It then is the expectation of the angler to tune it how they prefer, make it perform, and adapt to its behavior. There is a reason why a handmade bamboo flyrod is the only way to feel every twitch of a trout. Wrapped glass / graphite cannot reach that level. Once the angler becomes one with the custom bait many memories will be formed by the handmade product.

I don't promise perfection in any lure but a distinct personality and look to each. What I do promise is that when your fishing buddy see's you knot up one of our baits to your leader you will know your fish picture will look way better than theirs!

Last, our name plays off the colors laid down in painting crafted lures that shift naturally in color tones and a hand salute to a ceremonial naval tradition performed daily the world over on our ships.

"Underway...Shift Colors" is a command given on naval ships when when the last mooring line is cast or anchors aweigh signaling an immediate change in the ship's colors. The Union Jack (@ jackstaff bow) and Ensign (@ flagstaff stern) are struck and the Streaming Colors (Masthead Flag / Ensign) are broken at the masthead / gaff.

"Anchors aweigh...tight lines!

Justin